KARACHI: The State Bank of Pakistan (SBP) launched “InvestPak” on Monday, a digital portal and mobile app that lets ordinary citizens and corporate investors buy government securities directly from their phones or computers, without visiting a bank branch or filling out paper forms.
SBP designed the platform specifically for retail and corporate investors who want fully digital access to government debt instruments. Alongside the launch, the central bank rolled out a nationwide media campaign aimed at pulling more retail participants into a debt market that has traditionally stayed out of reach for everyday savers.
Governor Jameel Ahmed hosted the launch ceremony at SBP‘s Karachi office, with Federal Finance Minister Senator Muhammad Aurangzeb attending as chief guest. Senior SBP leadership, bank presidents, corporate institutions, investment firms, mutual fund heads, and senior figures from the banking and finance sector packed the room for the rollout.
Govt Securities Go Digital
Aurangzeb praised SBP’s role in advancing the prime minister’s vision of a digitally active, financially inclusive economy. He called InvestPak a decisive step toward democratizing investment in Pakistan, giving ordinary citizens particularly young people along with corporate and other institutions, direct digital access to secure government investment opportunities.
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The finance minister also connected the platform to private-sector lending. He argued that pulling more investors into government securities will free banks to refocus on their core job: lending to the private sector and backing productive economic activity, rather than parking excess liquidity in government paper.
More Investors, More Growth
Governor Ahmed called InvestPak a milestone in the evolution of Pakistan’s financial landscape. He tied the launch to SBP’s Strategic Vision 2028, describing the platform as proof of the central bank’s commitment to delivering financial services in a simple, sustainable, and digital way to every citizen.
Ahmed went further, calling InvestPak more than just a piece of technology, he framed it as the realization of a long-held goal to build a government securities market that’s inclusive, efficient, and accessible to every type of investor, not just institutional players with existing bank relationships.
On the media campaign, Ahmed made a specific point: technology alone doesn’t shift behavior, awareness does. SBP plans to run an integrated campaign across print media, social media, and FM radio to push conversations about government securities investment into everyday households across the country.
InvestPak Cuts Paperwork
The central bank expects InvestPak to cut down paperwork, boost transparency, and make government securities accessible directly from homes and offices, benefiting individual investors, women investors, small savers, corporate entities, and other market participants alike. Participating financial institutions get a unified interface to manage multiple Pakistani rupee and IPS accounts, giving them better portfolio visibility and operational ease.
To support adoption and resolve user issues, SBP has set up a dedicated InvestPak call center alongside the web portal and mobile app’s built-in online support system. Ahmed reiterated SBP’s commitment to improving market performance through automation, transparency, and international best practices, urging all stakeholders to treat InvestPak as a shared national initiative rather than just another banking product.
