In a bid to further enhance its presence in the international market, the automobile company Chery has recently appointed the globally recognized football celebrity Robert Lewandowski as the Chery brand ambassador. The deal was announced during an official ceremony held at Chery’s European Operation Centre located in Barcelona, Spain.
Contract signing was conducted by Zhu Shaodong, Executive Vice President of Chery International and Chief Executive Officer of the EU Region. The occasion involved exchanging of memorable gifts and a formal handing over of keys to the luxury Tiggo 9 CSH. This is a major step forward in the company’s globalization process. This partnership seeks to utilize Lewandowski’s great international popularity to promote the “For Family” corporate philosophy of Chery.
Correlation of Athletic Excellence and Family-Oriented Mobility
Besides being an outstanding scorer on the football field, Lewandowski’s fame is also attributed to his hard work, dedication to excellence, and devotion to family values. All of the above qualities correlate with what Chery is concentrating on nowadays production of smart, safe, and reliable passenger cars.
Ambassador Statement: “It’s great to collaborate with a brand that cares about family,” Lewandowski stated at the media conference for Barcelona. “Our principles are the same as the ones that focus on the importance of family, concentration, and performance. It is great to collaborate with Chery and implement our ‘For Family’ concept globally.”
The “For Family” concept directly influences Chery’s global research and product development branches. Using these three main pillars of production: Space, Safety, and Technology, the company keeps developing its proprietary new-energy technology platforms aimed at improving long-range transportation safety and efficiency for families worldwide.
Local Impact: Chery Master Pakistan Launches Top-of-the-Line PHEV Range
The selection of a new global ambassador for the Chery brand is extremely relevant to the auto industry of Pakistan since in this country, the factors of utility of the vehicle for families as well as its cost-effectiveness over time strongly influence consumer decision-making. Relying on the manufacturing and assembling capabilities of the Master Group, Chery Master Pakistan uses this global trend for its advantage.
The domestic organization has quickly become home to the largest line-up of Plug-in Hybrid Electric Vehicles (PHEVs) that is completely knock down (CKD). The manufacture of the Tiggo 7 PHEV, the Tiggo 8 PHEV, and the Tiggo 9 PHEV in Karachi has enabled Chery to offer its customers a luxury car option to those that come equipped with engines.
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Tapping into Football’s Appeal in Advance of the 2026 World Cup
This is an opportune moment for this partnership due to the excitement generated in advance of the 2026 FIFA World Cup, and it is expected that the brand ambassador will utilize this opportunity to promote the brand using different forms of sports marketing.
Domestically speaking, Chery Master Pakistan seeks to capitalize on this international success by translating it into strong retail performance. Through the availability of local production of SUVs that are built to international five-star safety standards, with smart cockpits and efficient hybrid engines, Chery Master Pakistan is succeeding in bringing high-end mobility technologies closer to modern Pakistani homes.
Nayab Fatima is a university graduate and an emerging media professional with a strong passion for journalism, research, and independent reporting. She specializes in developing well-researched, fact-based, and analytical news stories covering a wide range of sectors, with particular expertise in technology, telecommunications, aviation, and the automobile industry.
